With cat photos and sometimes scathing irony, Mathieu Rebeaud, a Swiss-based researcher in biochemistry, has nearly tripled his Twitter following since the coronavirus pandemic began.
To cut through the noise however, it is imperative to work quickly and maximise social media engagement to get simple prevention messages across to the public, according to researchers and specialists. In February, British medical journal The Lancet warned that"the rapid dissemination of trustworthy information" was needed most during a period of uncertainty.
"How do we communicate in this context of radical uncertainty?" asked Mikael Chambru, a scientific communication specialist at France's University of Grenoble Alpes.Jean-Francois Chambon, a doctor and director of communications at the Pasteur Institute in Paris, said he had no choice but to forcefully deny a widely shared video in March accusing the institution of having"created" the new coronavirus.
Her tweet --"Each drug combination was associated with *lower* survival and more ventricular arrhythmias." -- sparked a lively and wide-ranging debate online.Scientists involved in the debate want to forge a"culture of science" among the public to help them understand what they hear and read, Chambru said.
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