SINGAPORE – Aupen, the viral bag brand founded in Singapore and carried by celebrities including American singer-songwriter Taylor Swift, is on the brink of a major milestone.
In response to queries from ST, a spokesperson for Aupen confirmed that H&M approached the brand, but it “cannot comment on Prada Group”. In 2011, LVMH invested a 20 per cent stake in home-grown accessories brand Charles & Keith, although those shares have since been bought back.The news comes on the heels of Aupen suddenly wiping out its Instagram page to announce the departure of its current design team. The account, which has 47,000 followers, was wiped clean on May 10 save for three posts, which led many to falsely believe that the brand is closing.
A check on Aupen’s website shows that all except one style are out of stock, though the spokesperson confirmed that all current styles are still being sold and will be restocked most likely in June.“We will not launch new styles until further notice. As a brand, we’re not trying to chase collection after collection. We prioritise the real luxury ethos of timelessness,”
Source: Loan Digest (loandigest.net)
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