S$180,000 mattresses, S$2,500 pillows: How much Singaporeans are paying for a good night's sleep

When you’ve been stuck at home for nearly two years and dealt with ever-changing lockdown protocols, no one can blame you for wanting to spend a little more for sweeter dreams.

“In the past, our customer base was diluted with walk-ins who were curious at first, but were eventually sold upon discovery. Customers are now more savvy, and with more free time on their hands at home ever since the pandemic began, they have become more conscious in wanting to upgrade their living spaces, starting with a comfortable bed at home,” Tang explained.

Savoir Beds, which opened its first Southeast Asian boutique at Raffles Arcade in 2019, has also seen an increase in enquiries and orders in the past two years, says Luxury Bed owner Richard Tran, who brought in the 115-year-old UK brand that counts celebrities such as Emma Thompson, Madonna and Oprah Winfrey as its fans.

LMC retails the full range of pillows from Auping, Treca Paris, Vispring and Billerbeck, including those stuffed with the ultra-light down of eider ducks costing upwards of S$2,500 . There are also duvets filled with wool, cashmere and silk as well as 600- to 1,400-thread count Egyptian sateen cotton linen from Italy priced from S$2,800 per set.

Client relations manager Joanne Chua said that there is an increasing demand for homeware as people spend more time working from home. “There are also more people willing to splurge on premium bedding, including bedsheets and pillows, as they start to pay more attention to their sleep quality and health. They look out for more options when considering bedding materials.

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