Russian fast-food chain backed by parliament to replace McDonald’s reveals near-identical branding

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Moscow has invested in domestic fast-food chains after McDonald’s shut its restaurants in Russia

Uncle Vanya’s new logo is apparently modelled on the cyrillic “B”, which refers to the “V” in Uncle Vanya, and social media users were quick to point out its similarity to McDonald’s branding.The mayor of Moscow said domestic chains could replace the 250 McDonald’s restaurants in the Russian capital within a year, Russia’s Interfax news agency said.

He reportedly suggested the replacements would be preferable to the US giant as 99 per cent of their ingredients would be Russian.Last week, Russia's State Duma Speaker Vyacheslav Volodin told parliament that Uncle Vanya should replace McDonald’s. McDonald’s stopped operating in Russia last week more than 30 years after its arrival served as a symbol of warming relations between east and west at the end of the Cold War.“Our values mean we cannot ignore the needless human suffering unfolding in Ukraine,” McDonald’s President and CEO Chris Kempczinski said in an open letter to employees.

The Chicago-based burger giant said it would continue paying its 62,000 employees in Russia “who have poured their heart and soul into our McDonald’s brand.”The Independent has a proud history of campaigning for the rights of the most vulnerable, and we first ran our Refugees Welcome campaign during the war in Syria in 2015.

 

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