Renault's De Meo pushes Dacia brand with new family car

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PARIS : France's Renault will unveil a new family car under its lower cost Dacia brand in September, aiming to replace three existing models as part of Chief Executive Luca De Meo's push to trim ranges and focus on profitable vehicles. De Meo is looking to revive loss-making Renault's finances, including

PARIS : France's Renault will unveil a new family car under its lower cost Dacia brand in September, aiming to replace three existing models as part of Chief Executive Luca De Meo's push to trim ranges and focus on profitable vehicles.

Dacia, the Renault group's low cost brand, which includes best-sellers such as the Sandero city car, will unveil its new seven-seater Jogger model in early September ahead of the IAA Motor Show in Munich, Germany, the company said in a statement. The Renault group is aiming to make a push in medium-sized cars in Europe, known as the compact segment and where it competes with the likes of Volkswagen's Golf, and reduce its dependence on smaller vehicles with lower margins, mirroring a strategy followed by Peugeot maker PSA, now Stellantis.

 

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