MUMBAI/COLOMBO: India's Reliance Industries Ltd on Monday announced a partnership with Microsoft's Azure cloud platform, in a move that deepens the offerings of its Jio telecoms unit while posing a direct challenge to rival cloud services providers such as Amazon.com and Alphabet's Google .
Ambani disrupted India's telecoms industry in late 2016 when he launched Jio with free voice and cut-price data plans, pushing some rivals out of business and forcing others to match tariffs and consolidate in a crowded sector that once comprised more than 10 carriers. On Monday, addressing Reliance shareholders via a recorded video message, Microsoft's Indian-born Chief Executive Satya Nadella said:"Together, we will offer comprehensive technology solutions – from compute and storage, to connectivity and productivity – to small and medium businesses everywhere in the country.
Amazon's cloud services unit declined to comment on the matter. Google did not immediately respond to a request for comment.
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