NEW YORK – A cold war between American pop music titans – or at least their mobilising fan bases and record labels – turned into a digital arms race as Taylor Swift and Billie Eilish gunned for the No. 1 spot on the upcoming Billboard 200 chart.new album, The Tortured Poets Department,But Eilish’s well-reviewed new album, Hit Me Hard And Soft, is challenging for No. 1 in its debut on May 17, as its 10 songs prove popular on streaming services like Spotify.
Still, when Swift pre-empted the release of Eilish’s album with three special digital editions of Tortured Poets, available for 24 hours and including previously unheard “first-draft phone memo” demos, many saw the move as pointed. Especially online, where pop fan allegiance can be a blood sport, the match-up became one to watch.
On May 21, Swift released a remix of her hit Fortnight; on May 22, Eilish posted a new remix of L’Amour De Ma Vie.
Source: Entertainment Trends (entertainmenttrends.net)
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