BEIJING – Pop Mart International Group, a Beijing-headquartered character-focused entertainment company and toymaker, opened its first theme park in Beijing on Tuesday as it seeks its next growth driver and expands its business categories.
The ticket price is 180 yuan for peak days and 150 yuan on weekdays. Crowds rushing to the park and the store in the park to grab exclusive toys have shown strong demand. “The park is a major milestone for our business,” Wang said. “However, running a theme park business takes time and priority should go to operational management. Every detail matters,” Mr Wang said.Compared with world-renowned theme parks like Disney, Universal or Legoland, Pop Land is relatively small in scale and investment, said the company, offering more lightweight immersive experiences with IPs rather than a high ratio of thrill rides.
According to its first half-year report this year, Pop Mart posted a revenue of 2.84 billion yuan, up 19.3 per cent year-on-year, and a net profit of 535 million yuan, a growth of 42.3 per cent. Its registered members totalled 30.38 million, after adding 4.38 million in the first six months. Its top three IPs Skullpanda, Molly and Dimmo have contributed to 46 per cent of its total revenue.
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