With a presence here, Pinterest aims to build localised experiences for its users in Asia-Pacific, the release said, quoting Ms Nakajima."There is a great opportunity for brands, publishers and creators on Pinterest to connect with these engaged users when they are considering what to do or buy next," she said.
"With a team based in Singapore, we'll be able to offer an even more relevant experience for our users in one of our fastest-growing regions. So no matter where you are from, Pinterest is serving you ideas that feel personalised for you," Ms Nakajima added. Pinterest's Singapore team has already worked with regional media partners such as Vogue India and Femina Magazine in Indonesia.
Founded in 2010, Pinterest is among the recent batch of tech unicorns to go public. The platform functions as a visual discovery engine, allowing users to"pin" interesting ideas in categories such as fashion, food and travel. It makes money by featuring"promoted pins" on users' feed. The company reported revenue of US$756 million in FY2018 ended December, with a net loss of US$63 million.
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