Research by Pinterest found that almost half felt pressure to get"summer body ready". But Pinterest has made a rather admirable move by announcing that it will be banning all adverts promoting weight loss from its site.
They were nudged towards the decision by their own research which found that 41% of Britons felt pressure to get "summer body ready". The site also discovered that there was more interest in "body neutrality", with searches for the term up by 500%.While they are curbing adverts pushing weight loss, they will still allow those promoting healthy lifestyles, as well as fitness products and services.
Elizabeth Thompson, Interim CEO for the US National Eating Disorders Association, said: ”We are hopeful this global policy will encourage other organisations and companies to reflect on potentially harmful ad messages and to establish their own working policies that will create meaningful change."
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