Fans barred from English football grounds during the COVID-19 pandemic has had a knock-on effect on replica kit sales, according to figures from an online shopping platform.
The sight of English supporters squeezed into shiny replica shirts, either in stadiums, pubs or on holiday abroad, has become a feature of the Premier League era.But with fans watching matches at home on TV, demand for kits has slumped to a five-year low with a 63per cent drop in online searches compared to 2019, data from lovethesales.com show.
"It's no secret that big money signings, pre-season tours and fans at games have a huge impact on August shirt sales for English clubs," Stuart McClure, co-founder of lovethesales.com which tracks sales from 1,000 online retailers, added.
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