Pakistan's tourism potential: Dawn

Endowed with spectacular mountain ranges, lush green valleys, pristine beaches, ancient civilisations, splendid Mughal architectural heritage and welcoming people, the country has so much to offer tourists.

Still, it attracted a good number of low-budget travellers, as well as adventure and religious tourists from around the world despite underdeveloped hospitality services and poor transport infrastructure. No doubt, international tourist arrivals and receipts have increased in the last couple of years with improvement in law and order.A recent Travel and Tourism Competitive Report of the World Economic Forum points out that Pakistan remains the least competitive country in South Asia when it comes to travel and tourism and places it at the bottom of the Asia-Pacific Travel and Tourism Competitive Index 2019.

The report does acknowledge that Pakistan is the"most improved country in terms of human resources and labour market", but insists that it still requires"substantial improvements in competitiveness to move up in rank and out of the bottom quartile".Tourism has been a major source of foreign exchange revenues for developing countries like Egypt and Thailand, and provided them the foundation to build their economies.

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