MANILA - Singapore lifestyle, food and consumer companies are getting a chance this week to explore the Philippine market at a pop-up in Manila.
Seventeen Singapore companies including game cafe chain Playnation, SF Group , YHS International and Wok Hey are showcasing and selling their products at the pop-up which runs till end of this week. He added that the Philippines is one of the largest growing consumer markets in South-east Asia, with a population of 107 million, which increases by two million every year.
Finding good local partners is important, he said, adding that Singapore companies should invest substantial efforts in engaging various in-market contacts to identify a good match. "Various issues such as time management and logistics planning have to be factored into our considerations more deeply and carefully. But it is a huge country with massive potential, one in which we are very excited to explore and venture further," he said.
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