"With Christmas now rapidly approaching, consumers increasingly jumped on their phones rather than standing in line," said Adobe analyst Taylor Schreiner.Yet some shoppers still prefer the Black Friday in-store experience, which is sometimes a family hunting-and-gathering expedition after Thanksgiving festivities.
For example, the Atlantic Terminal Mall Best Buy in Brooklyn sold out of Apple Inc. iPhone 11 and iPhone 11 Pros on Friday and had lines stretching the length of the store as shoppers picking up Microsoft Corp. Xboxes and Nintendo Co. Switches among other big ticket items. One out of five dollars this holiday season will be spent between Thanksgiving Day and Cyber Monday, according to Adobe figures, which are similar to estimates provided by Salesforce.
Source: News Formal (newsformal.com)
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