SINGAPORE: Tie-ups with two well-known digital platforms are among the initiatives to bring people back to Chinatown, where businesses have been battered by the COVID-19 pandemic.
"The two companies will provide dedicated support for digital marketing, outreach, onboarding and training to interested businesses," said IMDA, ESG and STB in a joint release. Visitors can also play location-based games on the Qoo10 mobile app to collect virtual monsters, which can be redeemed as vouchers at selected stores in Chinatown.
He added that the initiatives will start with the Kreta Ayer, Telok Ayer, Bukit Pasoh and Keong Saik areas, as those are key places that tourists and locals used to frequent. At an event marking the launch of the initiatives, Senior Minister of State for Communications and Information Sim Ann said:"In the case of Chinatown, it makes a lot of sense to digitalise as a precinct instead of as individual businesses.
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