OFFICE WATCH: What attracted Amazon to build a den in the Lion City?

Singapore’s strategic location as a springboard to Asia allured Amazon to set up a workplace that would spur collaboration in the heart of Asia Square’s CBD area, which houses a community of local and foreign talents.

The company also highlights its journey by imprinting on its office walls and panels Amazon’s milestones in Singapore, its values, and reminders to stay true to its customer obsession and process of continuous learning and curiosity. “In pre-pandemic times, it was very convenient for our teams to be able to travel quickly between neighbouring countries for work trips,” Low said in an exclusive interview with the Singapore Business Review.

Low said that Amazon also recognised the expansion opportunities for business-to-consumer e-commerce exports present in the country. Citing the survey titled “Local sellers, Global consumers: Capturing Singapore’s e-commerce export opportunity,” Low said that one-fourth of micro, small, and medium in Singapore Conduct B2C e-commerce. Of those MSMEs, more than 90% are in the export business with 87% of them saying that e-commerce is critical for their ability to export.

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