NTU study reveals link between social media burnout and belief in fake news

SINGAPORE: A recent study by researchers from Nanyang Technological University has shed light on the relationship between social media burnout and the propensity to believe and share false information online.

The findings, based on a survey of over 8,000 individuals across eight countries, including Singapore, the United States, Malaysia, and China, highlight the need for a multifaceted approach to combat misinformation in the digital age. In an era where social media platforms serve as the primary source of information for millions worldwide, understanding the impact of prolonged exposure and excessive use has become paramount. The NTU study, led by a team of dedicated researchers, sought to explore the correlation between social media burnout, cognitive judgment, and the dissemination of false information.Social media burnout is characterized by emotional exhaustion and fatigue from prolonged engagement with various platforms.

The implications of this research possibly extend far beyond academia, with potential ramifications for policymakers and social media companies. The study’s authors argue that a comprehensive multi-prong strategy is needed to effectively combat the spread of false information and that policymakers must consider intervention measures to reduce the spread of false information by studying how people experience social media burnout.

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