For Indian executive Bibhas Chakraborty, Diwali used to mean shiny expensive gifts from business associates keen to use the auspicious -- and spectacular -- Hindu festival to deepen ties. Now it's mostly sweets and nuts.
"The joy of opening wrappers to find surprising items has been replaced with the usual sweets... which has taken the sheen off the festival somewhat." Even orders for the cheapest items -- small boxes of Indian almonds, walnuts, and cashews -- have fallen by more than half, he said, bringing down the firm's annual turnover by 35 percent and leaving him with no funds for employee bonuses, another Diwali tradition.Hindus mark Diwali with prayers to Lakshmi, the goddess of wealth, and the weeks leading up to the holiday usually see an uptick in consumer spending, similar to Thanksgiving or Christmas in the West.
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