Nissan flips the switch on electric reboot in China

Nissan Motor is accelerating the rollout of electric vehicles in China under its main brand and its local, no-frills Venucia marque as it overhauls its strategy in the world's biggest auto market, four sources told Reuters.

"With regionalisation now replacing globalisation, we have to improve the cost competitiveness of all the components and technologies that go into a car by going totally local," he said. All four sources work for Nissan and spoke on condition of anonymity because they are not authorised to speak to reporters."China is a core market for Nissan and Nissan is getting prepared to launch a slew of technologies including e-Power technology to fulfil customers' aspirations," a Nissan spokesman said. He also confirmed the Ariya would be launched in 2021.

Many local brands are now producing better-quality cars and that's putting pressure on Nissan's mainstream cars, as well as vehicles produced by other global automakers. Batteries for Nissan's e-Power models, for example, will be locally developed and sourced from China's Sunwoda Electric Vehicle Battery Co.

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