Nike is kicking off a week-long celebration of the life and times of Kobe Bryant in what the brand is dubbing “Mamba Week.” The tribute includes programming and product launches in honor of the NBA legend. Bryant was tragically killed in a helicopter crash on January 26 alongside his 13-year-old daughter Gianna and seven others.
The five-time NBA champion was known for his amazing scoring prowess and clutch performances in big games, but perhaps what he was known most for was his signature grit, drive, and determination, which Bryant referred to as the “Mamba Mentality.” According to Nike, the foundation promises to use the funds to further Kobe’s goal of keeping kids active and putting them on a path to success in life. The brand also says that the foundation focuses explicitly on children who live in underserved communities who may face financial challenges when it comes to playing sports. The foundation also looks to provide equal sports opportunities for girls — a cause in which Bryant dedicated much of his post NBA career.
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