New Zealand Rugby has launched an ambitious 10-year plan to transform the women's game and tap into the explosion of interest sparked by the Black Ferns triumph on home soil at last year's World Cup.
"We are riding an extraordinary wave of excitement and engagement with women's rugby in Aotearoa, the likes of which we've never seen," NZR chair Patsy Reddy said at the launch in Auckland. NZR will invest NZ$21 million in"women's rugby initiatives" this year under its action plan, including the employment of six new officials around the country to drive the change.
Among the objectives is an average increase of 2,500 women and girls playing the game every year to achieve a target of 50,000 by 2033.
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