SINGAPORE - E-commerce giant Amazon has expanded its anti-counterfeit programme Project Zero to seven more countries including Singapore, as part of an ongoing effort to fight the sale of counterfeit products on its platform.
Project Zero, first launched in February last year , is now available in a total of 17 countries including the United States, Japan and Germany. "Project Zero has been a leap forward in protecting brands, especially for those that use all three of its components," said Mr Mehta. Technology and intellectual property lawyer Koh Chia Ling said the self-service tool has the potential to be abused by brand owners and has to be policed by Amazon.
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