Netflix to end Kenyan free access plan after two years

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NAIROBI — Netflix said on Monday (Oct 9) it is ending its free mobile plan in Kenya, which has allowed users to access a quarter of its shows and movies without paying over the past two years. It did not say how many subscribers it had added as a result of the scheme, designed to help recruit new paying users....

Smartphone with Netflix logo is placed on a keyboard in this illustration taken April 19, 2022.NAIROBI — Netflix said on Monday it is ending its free mobile plan in Kenya, which has allowed users to access a quarter of its shows and movies without paying over the past two years.

"We definitely learnt a lot from the test," a Netflix spokesperson told Reuters, without giving details. "We are going to continue to offer a variety of other plans." Although low middle-income economies like Kenya offer streaming services big opportunities for subscriber growth, they also pose challenges as purchasing power dwindles due to inflation, industry executives said.

 

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