NBCUniversal Sees Renewed Interest from Sponsors for 2024 Paris Olympics

FILE PHOTO: A view shows the logo of the Paris 2024 Olympic and Paralympic Games, in Paris, France, March 19, 2024. REUTERS/Benoit Tessier/File Photo

The announcement represents a rebound from previous years. In recent Olympics, IOC sponsors reduced their ad spending with the media company, according to a former NBCU executive and a second person familiar with the ad sales. As viewers, particularly young people, increasingly consume content online and through social media, NBCU has taken steps to follow the shift. It announced last month that in a summer Olympics first, every Paris event would be available on its streaming service Peacock. Advertisers will be able to buy ads for the first time using automated technology, rather than salespeople, and NBCU has also inked agreements to post clips on X and Snapchat.

Procter & Gamble was previously spending in the tens of millions of dollars with NBCU for the Olympics, but cut its spending by about 50 per cent over time, the former NBCU executive said. Bridgestone filmed a video showcasing how it uses its rubber technology to help Paralympic athletes with tires for their wheelchairs and rubber soles for running blades, which it posted on its YouTube, Facebook and Instagram accounts.

Nbcuniversal Sponsors 2024 Paris Olympics Corporate Sponsors Global Sporting Event Fans Olympic Stadiums COVID-19 Pandemic

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