Musk says he wants to boost Twitter use from 'niche' to most Americans

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NEW YORK : Tesla Inc Chief Executive Elon Musk said on Monday he wants to expand the reach of Twitter beyond the current 'niche' until most Americans use the social media platform.Musk has signed a deal to buy Twitter for $44 billion, raising questions among employees and the public about his strategy for

NEW YORK : Tesla Inc Chief Executive Elon Musk said on Monday he wants to expand the reach of Twitter beyond the current"niche" until most Americans use the social media platform.

He told reporters gathered on the red carpet at the annual Met Gala in New York that an important measure of success would be whether Twitter could expand its audience significantly. Twitter has about 40 million daily active users in the United States, according to its most recent earnings report.

 

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Don't be greedy. The 20% nichers are the 80% $$$. If you bring in the 80% nookers, you are only going to get the additional 20% $$$. By then, the nichers will quit to join the Chitter with their sleeker and nicher platform.

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