When in early 2020, American designer Tom Ford decided to skip New York Fashion Week and show his autumn/winter collection in Los Angeles on the west coast instead, it came as a surprise.
Politics aside, Ford’s move was spot on, as Los Angeles has become a fashion hub in its own right, especially in the past five years.From Hollywood red carpets to it being home to mega influencers such as the Kardashian clan , the city’s soft power has increased since the coronavirus pandemic. A city where cars reign supreme, Los Angeles lacks the vibrant street style of New York, Paris, London or Tokyo but it is still a magnet for cool kids from around the world.
While the Los Angeles-based brand is available online and has limited selections in some stores abroad, including Pure Yoga in Hong Kong, its outposts in Los Angeles – located in wealthy enclaves such as Beverly Hills and Santa Monica – offer a full immersion into its chic performance wear and body care products, which are popular with celebrities such as Hailey Bieber and Kendall Jenner.Elevated streetwear has always been Los Angeles’ greatest contribution to fashion, especially in menswear.
Source: Entertainment Trends (entertainmenttrends.net)
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