PARIS: Formula One have turned to online streaming giant Netflix to seduce a younger audience with a 10-part documentary series retracing the dramas of the 2018 world championship although Mercedes and Ferrari opted only for supporting roles.
As well as the return of some races to free-to-air television, F1 has also partnered with Snapchat and backed an eSport championship. "The philosophy of Formula One now is to engage in those areas and make the sport much more special than just what is going on out on the track."
Source: Car News Wire (carnewswire.net)
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