Luxury mooncakes, however, are controversial in China right now with President Xi Jinping’s war on societal excess. Commerce authorities have been deployed on a crackdown against sky-high mooncake prices and excessive packaging. If one recalls, the mooncake crackdown has occurred twice before, in 2013 and 2014, alongside campaigns discouraging expensive wedding celebrations and other “vulgar practices that reflect rampant money worship.
Clarisa Wei, Taipei-based journalist and author of the upcoming cookbook Made in Taiwan, explains that mooncakes have turned into a status symbol. “Over the years, the packaging has become more and more elaborate and is, in many ways, just as important as the pastries themselves, if not more,” she says.
The demand for increasingly elaborated packaging also drives production costs. The form has come to outweigh function, at least in the case of the mooncake boxes that not a lot of people end up reusing.On the other hand, one can argue that the process of picking among the elaborately decorated mooncake containers has become part of the festivity’s fun. As long as we keep true to tradition and prioritize the essence of the Mid-Autumn Festival, a beautiful box or two wouldn’t hurt.
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