The digital entertainment platform, which has roots as a PC game publisher and social platform for gamers, identified the immense potential of the mobile gaming space as one that would provide a platform for long-term growth and sustainability.Mr Zhou said:"The mobile space continues to be full of potential and in recent years, has been driven by deeper smartphone penetration in global markets, especially in emerging economies with large populations.
With Free Fire, a battle-royale first-person shooter game developed entirely in-house, the move to undertake to develop its own publishing capabilities has certainly borne fruit. The game has made particularly strong inroads in South America. App Annie data showed Free Fire as the top-ranked game in Brazil last year, going by average monthly active users, downloads and consumer spend.Another key facet of the success of Free Fire is agile development.
Mr Zhou remarked that eSports events not only strengthen the player community but"support the growth of the gaming industry by making the games stickier among the user communities".
Source: News Formal (newsformal.com)
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