HONG KONG - Millennials snapped up US$28 million worth of art inspired by the Simpsons television show, along with skateboarding shoes and cans of spray paint at a Sotheby's auction in Hong Kong as a new generation of collectors comes of age.
The highlight of the 33-lot auction of items belonging to Japanese fashion designer Nigo was a painting by Brooklyn street artist KAWS based on the Beatles'"Sgt Pepper's Lonely Hearts Club Band" album but populated with Simpsons characters. It sold to an unidentified buyer for US$14.8 million including fees, a record for the artist and about 15 times the estimate.
"I am not surprised by the demand, but I am surprised by the final number," said Mr Max Dolgicer, a New York collector who has been buying the artist's work for seven years."It's a very fast-moving market."
Source: Entertainment Trends (entertainmenttrends.net)
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