after the app lost more than half of its users in the weeks following its buzzy launch, chief executive Mark Zuckerberg told employees on Thursday.
“Obviously, if you have more than 100 million people sign up, ideally it would be awesome if all of them or even half of them stuck around. We’re not there yet,” he said. Meta is looking at adding more “retention-driving hooks” to entice users to return to the app, like “making sure people who are on the Instagram app can see important Threads”, said chief product officer Chris Cox.The executives’ comments came a day after Meta wowed investors with a rosy revenue growth forecast, a sign of a comeback for a company that faced deep scepticism over its hefty spending on the metaverse in 2022 as ad sales plummeted.
“That way, we have all the tools ready for when this is ready for prime time,” he said, predicting that mass adoption of metaverse technologies would take place in the 2030s.
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