Meta Platforms is exploring a plan that could make users in the European Union shell out as much as US$14 to access ad-free versions of Instagram or Facebook or agree to personalized ads for the free versions, the Wall Street Journal reported on Monday .
On mobile devices, the price for a single account would jump to roughly 13 euros because Meta would factor in commissions charged by Apple's and Google's app stores, WSJ said. Meta subsequently said it intended to ask users in the EU for their consent before allowing businesses to target advertising in order to address a number of evolving regulatory requirements in the region.
A Meta spokesman told the Journal that the company believes in"free services which are supported by personalised ads" but is exploring"options to ensure we comply with evolving regulatory requirements".