In a social media trend that will not stop, ravenous meat eaters, mostly men, show themselves chomping on rib-eye steaks, bacon and innards.
The video belongs to an enduring social media genre quarterbacked largely by muscular fellows who claim that a meat-heavy diet is the key to mental and physical well-being. The protein- and fat-heavy eating regimen has been promoted by podcasters Joe Rogan and Lex Fridman, influential figures in a testosterone-fuelled segment of the media often called the “manosphere”.
In an interview for this article, Baker said he had turned 50 the year before he went on Rogan’s show, a time when he was dissatisfied with his health, experiencing chronic knee pain and gut issues. Although he had recently shed about 23kg by limiting his intake of carbohydrates and calories, he suffered from a general “I’m getting older” malaise.
This diet had another surge in online popularity last June, when Rogan tried it and told his millions of listeners: “The best I ever felt – like, literally, the best I ever felt all throughout the day – was when I was on the carnivore diet.” As a 2023 New Yorker article detailing the carnivore craze pointed out, however, studies of Neanderthals have turned up evidence that their diets included dates, tubers and other leafy foods in addition to meat.
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