Mediacorp remains top radio network in Singapore, reaching 88% of adult listeners weekly

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SINGAPORE: Mediacorp remains the top radio network in Singapore, with a reach of 3.7 million people weekly, the company said in a media release on Friday (Dec 17). According to the latest Nielsen Radio Survey, the company recorded a jump of 8.8 per cent in listenership to reach 3.7 million people week

SINGAPORE: Mediacorp remains the top radio network in Singapore, with a reach of 3.7 million people weekly, the company said in a media release on Friday .

The company's digital radio stations also saw more listeners tuning in digitally, with an overall 50 per cent increase in digital listenership, bringing the total to more than 1.5 million listeners or nine in 10 digital listeners weekly. It also recorded the highest jump in audience engagement, almost two hours, among all stations surveyed, with listeners tuning in for eight hours and 42 minutes weekly.

Malay radio station Warna 942 came in fifth this year. It saw an increase of 35,000 listeners to reach 505,000 or 12 per cent of weekly listenership. "This translates to a reach of nine in 10 digital listeners, with more than nine hours of weekly engagement.

Source: News Formal (newsformal.com)

 

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That’s the only radio network in the country, no?

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