McDonald's to boost diversity as part of values revamp

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McDonald's Corp laid out new diversity initiatives for corporate leadership, franchisees and suppliers at its global convention on Wednesday.

FILE PHOTO: McDonald’s workers strike for protective gear, as the spread of the coronavirus disease continues, in Los Angeles, California, U.S., April 6, 2020. REUTERS/Lucy Nicholson/File PhotoThe announcement was part of Chief Executive Chris Kempczinski's effort to reinject some of early owner Ray Kroc's collaborative spirit with a modern twist and to reset the narrative after a tumultuous nine months since he took over in November.

A few months after Easterbrook's departure, the coronavirus pandemic broke out and McDonald's restaurants scrambled to secure supply chains and protective gear and shift operations to drive-thru and delivery. Organizations large and small have been addressing racism internally after nationwide protests over the May killing of George Floyd, a Black man, by Minneapolis police.

Metrics will be developed in coming weeks. McDonald's said the meaning of diversity varies in the 120 countries where it operates.

 

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