Casper's IPO followed the stock market debuts of much bigger"unicorns" - private startups valued at more than US$1 billion - such as Uber Technologies and Peloton Interactive, whose shares have taken investors on their own roller-coaster rides but which are still valued at billions of dollars.
Founded in 2014, Casper popularised the practice of buying a mattress online that arrived bundled in a box. It won acclaim through marketing campaigns featuring YouTube stars and other celebrities, expanding rapidly. Casper attracted a series of famous investors, including the rapper Nas and the actor Ashton Kutcher. Kylie Jenner posted about the brand on Instagram in 2015.
Source: News Formal (newsformal.com)
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