Mattel reclaims rights for Disney Princess lineup from Hasbro

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:Mattel Inc on Wednesday snatched back rights to produce toys based on Walt Disney Co's 'Frozen' franchise and Princess lineup, more than seven years after losing it to rival Hasbro Inc.The reunion will bring popular Disney characters, including 'Cinderella' and 'Snow White,' to Mattel, which will also make t

:Mattel Inc on Wednesday snatched back rights to produce toys based on Walt Disney Co's"Frozen" franchise and Princess lineup, more than seven years after losing it to rival Hasbro Inc.

New licensing deals have become crucial for U.S. toymakers as the demand for dolls and action figures touched all-time highs during the pandemic, with customers spending more on toys to keep children entertained.

 

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