Marketing tech startup Branch valued at US$4 billion after latest funding

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Palo Alto-based Branch, which makes tools that help businesses measure their marketing programs, said on Thursday it raised US$300 million in fresh capital that valued the company at US$4 billion. The latest fundraise was led by existing investor NEA, a venture capital firm that primarily invests in techno

Palo Alto-based Branch, which makes tools that help businesses measure their marketing programs, said on Thursday it raised US$300 million in fresh capital that valued the company at US$4 billion.

Branch, whose customers include the likes of Reddit, BuzzFeed, Airbnb and Instacart, had raised US$125 million at a US$1 billion valuation in a late-stage funding round in September 2019, according to data from PitchBook. San Francisco-based Productboard raised US$125 million last week, led by Dragoneer and Tiger Global, valuing the product management software maker at US$1.73 billion.

 

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