There was none of the expected queueing chaos or empty-handed customers being turned away from similar events, such as the recent pop-up by American burger chain In-N-Out on May 31, where 500 burgers were sold out before its official opening time.
Each person could reserve a maximum of two tickets, each guaranteeing one set meal of a Chick-fil-A Chicken Sandwich, waffle fries and a drink, which costs around US$10 .On June 24, Chick-fil-A announced via Instagram that 200 meals a day would be available for takeaway, starting from 11am.By 10.30am on June 26, 30 people were in queue outside the pop-up at Aniplus Cafe in the hopes of securing a meal. By 1.30pm, all 200 meals were redeemed.,” he said.
They were also given a choice of two dipping sauces from four of the brand’s most popular options – Chick-fil-A, Sweet & Spicy Sriracha, Honey Mustard and Herb Garden Ranch. Fellow diner Michele Chang, a 35-year-old insurance agent, booked two tickets at the encouragement of her friend, who tried Chick-fil-A on a trip to the US.Along with their meal, diners received a bingo card with various activities that allowed them to redeem a plush toy of Chick-fil-A’s cow mascot when completed.According to Chick-fil-A’s spokesperson, the online ticketing system was an important part of conveying the brand’s hospitality.
Source: Entertainment Trends (entertainmenttrends.net)
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