GEORGE TOWN - Malaysia's Federal Agricultural Marketing Authority has anticipated a lower-than-normal durian yield this season at below 300,000 metric tonnes due to frequent rainfall and a lack of manpower to look after durian farms as a result of movement curbs due to the coronavirus.
Given the inability to take the fruit directly to people, many durian traders have turned to online platforms for sales while adhering to the Movement Control Order . "It's the time to enjoy the King of Fruits. For this campaign, we are selling our branded durians at 66 sen per box. Usually, it costs between RM35 and RM38. We hope to build our brand and sell our products on more online platforms and bring our business to greater heights," said Ms Leow.
Shopee regional managing director Ian Ho said a wide range of durians such as D24 and Musang King would be available under the 66 sen super deal.
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