Malaysian businesses reposition to target local consumers

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AFTER almost a year of closed international borders, Malaysian businesses that previously relied heavily on tourists - especially from neighbouring Singapore - to drive sales are repositioning to target local consumers. Read more at The Business Times.

Malaysia began imposing movement and travel restrictions in mid-March last year, easing and tightening those rules several times since then as the government struggles to strike a balance between controlling the spread of the virus

and saving jobs.AFTER almost a year of closed international borders, Malaysian businesses that previously relied heavily on tourists - especially from neighbouring Singapore - to drive sales are repositioning to target local consumers.

 

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