OTAWARA, Japan: On wasteland once used for earthquake drills in the small town of Otawara north of Tokyo, Japanese giant Shiseido has built its first domestic factory in 36 years, hoping to capitalise on a boom for"Made in Japan" cosmetics.
Shiseido chief executive Masahiko Uotani told AFP that a focus on the high end of the market and time-honoured attention to detail set them apart from the foreign brands seeking to dominate globally. Otawara's mayor said the plot for the new factory had been barren since the 1990 tech bubble burst."We used to use it to hold exercises to prepare for natural disasters," Tomio Tsukui explained.
"Where it's possible we are introducing robots, AI, and digital production capacities. But we still need people, employees that have high craftmanship and skills," said Uotani. The gamble on high-cost, high-quality domestically produced goods appears to be working, said Mitsue Konishi, senior innovation analyst at GlobalData.
Yes this will boost their image quality and products quality to be truthfully accepted by consumers!
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