Analyst Shanice Ong arrived at 11.10am to find more than 80 people waiting outside the shop.
The 25-year old was given queue No. 540 and told to return when it came to her turn to enter. Five hours later she bought her first handbag from the brand - a $65 Puffer Shopper bag. Ms Ong told The Straits Times she did not think that people would make the effort to come early and queue in person.Embed TwitterThe buying frenzy extended to cyberspace, with shoppers trying to get the bags on The Paper Bunny’s online store.“By the time I refreshed the page, one of the handbags I wanted was sold out, so I had to go back and choose another one,” said the 21-year-old student.
Checks by ST found that at least six colours of the Puffer Shopper handbags and eight colours of the Puffer Swing handbags were sold out on The Paper Bunny’s website by 5pm on Thursday. The handbags were also listed on Carousell for about $95, almost 60 per cent more than their retail price.Newly launched or limited edition products have drawn large crowds in Singapore in the past.at Ion Orchard and Marina Bay Sands .
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