For the 12th consecutive year, DBS was named the most valuable Singaporean brand of 2024.In terms of brand strength, DBS saw its score increase by 1.6 points to 88.0 out of 100, keeping its AAA rating.
Behind DBS is Marina Bay Sands , with a brand value of US$6,2b and UOB, which saw a 2% increase in brand value to reach US$5.6b. " recorded strong scores on research metrics on perceptions of data security and marketing efforts," the report stated.
Source: News Formal (newsformal.com)
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