LinkedIn taps AI to make it easier for firms to find job candidates

FILE PHOTO: LinkedIn CEO Ryan Roslansky attends the Viva Technology conference dedicated to innovation and startups, at the Porte de Versailles exhibition center in Paris, France June 17, 2022. REUTERS/Benoit Tessier/File PhotoLinkedIn on Tuesday said it will add artificial intelligence features to its core businesses, allowing recruiters to find job candidates by asking questions in natural language and letting marketing professionals create ad campaigns in a few clicks.

LinkedIn has more than 950 million members, the vast majority of whom do not pay for the service. Its primary businesses is charging money to recruiters and marketing and sales professionals for access to its trove of data. Now, recruiters can pose the same question naturally, and the computer can ask questions back. For example it may ask the recruiter whether they are interested in qualified applicants in another city where the company also has offices, or people whose job titles are not an exact match but have similar skills.

"When you just focus on whether someone went to an Ivy League school or worked at Google, you're talking about a very narrow set of people that everyone is trying to hire. When you focus on the skills that are required to do the job effectively, all of a sudden, you see there are tens of thousands of candidates out there," he said."You can't just look at job titles."

Source: News Formal (newsformal.com)

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