Lego looks to build on 2022 sales growth with more China stores

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COPENHAGEN: Toymaker Lego said store openings in China and strong demand in Western Europe and the Americas had delivered 17 per cent sales growth in 2022, adding that it expects to outpace the market this year. The family-owned company known for its colourful plastic bricks said sales rose to 64.6 billion

COPENHAGEN: Toymaker Lego said store openings in China and strong demand in Western Europe and the Americas had delivered 17 per cent sales growth in 2022, adding that it expects to outpace the market this year.

Lego plans to open another 145 stores this year, mostly in China, which Christiansen said in an interview he expects will help it to grow sales by a high single-digit percentage. "After a few extraordinary years we may see a return to more normal growth," Christiansen said."But we believe we can continue to outpace the market."Lego's operating profit of 17.9 billion crowns was up 5 per cent from a year earlier, after 32 per cent growth the previous year.

Source: News Formal (newsformal.com)

 

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