E-COMMERCE company Lazada Group and beauty product firm Amorepacific have signed a memorandum of understanding to strengthen their partnership and enhance their brand outreach in South-east Asia.
The South Korean company will utilise Lazada's network to accelerate growth and enlarge its market share in the region by showcasing its products to a greater consumer base. "With this MOU with Lazada Group, we expect to see some mutually beneficial outcomes," said Amorepacific president Ahn Sehong."Amorepacific will continue to create touchpoints with more Asean customers and promote innovation in the customer experience through the digital channel."
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