MILAN : Italy's Lancia will pursue profitability over volume to secure a long-term home in the 14 brand Stellantis stable and try to emulate German carmaker Mercedes to do so, its boss Luca Napolitano told Reuters.
However, Napolitano has presented a 10-year plan to Stellantis Chief Executive Carlos Tavares to relaunch Lancia, based on three new models: the new Ypsilon in 2024, both hybrid and battery electric, and a compact crossover expected in 2026 followed by a compact hatchback in 2028, both fully electric.
"We still need to work and need to look at a benchmark... which for us is Mercedes," Napolitano said."I don't mean we want to fight against Mercedes, that would be naive, but that is an example of what we look at".
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