In an effort to get the public back into cinemas, national film support body the Korean Film Council has begun providing discount coupons.
Users can obtain coupons from the websites of the three major exhibition chains, CJ-CGV, Lotte Cinema and Megabox at the rate of two per person per week. Some independents will apply the discount to all ticket sales, up to a limit of four per person per week. Korean cinemas have since reopened, often with new social distancing measures and contactless operation, but audience numbers have remained low. That matters not only to local operators but also to Hollywood studios and international film companies. Korea traditionally has one of the world’s highest average attendance rates and is the world’s fifth largest box office market.
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