NEW YORK - Kim Kardashian has found there is a price to be paid when influencers hawk investment opportunities like crypto to their adoring fans without disclosing they are getting paid to do so.
Regulators have a long history of going after paid celebrities and others for not disclosing that they have been compensated for promoting an investment product. "Ms Kardashian's case also serves as a reminder to celebrities and others that the law requires them to disclose to the public when and how much they are paid to promote investing in securities," Gary Gensler, the SEC chair, said in a statement announcing the settlement.
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